Typically, home sellers tend to shy away from winter because they are afraid they won't find buyers, but there are some serious buyers out there, some would say they are very serious to be house shopping in the cold and damp. Winter is still a very viable time of year for real estate, in general. Sales happen every day, regardless of holidays, weekends, or season. As a matter of fact, inventory levels are low at this time of year, so there is less competition on the market. Couple that with serious buyers and you have an excellent selling scenario. The serious “have-to-buy” customers are out there this time of year. Don't forget, people need to move for many reasons: babies, deaths, job changes (good and bad, money related, location related) so every day is a good day to list your home for sale.
With less competition on the market, sellers may actually find themselves getting top dollar for their properties. Sometimes the market can be very brisk and the competition is sleeping, so this is the time to be on the leading edge of the market.
When you are listing your home during the winter months, keep in mind that the exterior is still very important to prospective buyers, so you need to make the house and yard accessible, well lit, safe, and try to add a little touch of warmth through various ornaments and seasonal plants and greenery.
On the Inside make it comfy, warm at all times, and add some tasteful but seasonal décor elements, like winter throws and accent pillows, blooming winter plants and lots of lamps set on timers to go on early, before dusk.
Also wash your furnace, they will definitely be looking at it! It's also a great idea to display photos of your home in the spring and summer. Show buyers what your yard and garden look like in the summer when it is at its best… it will help them see the full potential of your home.
This cooler less active time of year offers the best opportunity to be the trend setter in the market. With less competition and the really serious buyers on the prowl, the elements can all work together to get you the selling price that will warm your heart.
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